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PETA Demands Bebe Clothing Stores To Ditch The Fur

Submitted by on January 27, 2013 – 1:15 pm3 Comments

Bebe seems to have gotten themselves into a furry situation.

In 2007, the clothing retailer issued a statement promising “to completely eliminating animal fur” in their fashions by the start of 2008 after the People For The Ethical Treatment Of Animals (PETA) asked the public to boycott Bebe until they did. And, while stores like H&M, Guess, and Calvin Klein gave into the pressure, after further investigation it seems like Bebe is still using fur.

According to Martina Bernstein, head of PETA‘s litigation department, several tags on Bebe’s clothing list fur as a material and, to make matters worse, a Bebe employee admitted during a phone call that clothing items made of fur can be found on racks inside of Bebe stores around the world. The evidence was enough for PETA to hop to issuing a statement of their own.

Is this Bebe jacket faux fur?

Bebe cannot lawfully hold itself out to the public as a fur-free company while continuing selling products made from animal fur,” wrote PETA CEO Steve Birkhold. “We therefore request that Bebe immediately stop the sale of such products. Alternatively, and in order to avoid the need to seek judicial relief from Bebe’s unlawful practices, we demand that Bebe immediately cease and desist its false and misleading statements and that Bebe publish corrective disclosures informing the public that it has no fur-free policy, contrary to its previously disseminated intentions.”

Going a step further, PETA, a shareholder in Bebe is calling for other shareholders to sell their stock until Bebe comes clean. “As a shareholder, PETA intends to appeal to other stakeholders at Bebe’s next annual meeting and will submit a shareholder resolution calling for the company to go fur-free,” Danielle Katz, PETA Campaigns Manager, told Fashionista. “We hope that our pleas on behalf of our 3 million members and supporters worldwide will finally bring Bebe into the 21st century and convince the retailer to join top stores like Express, Calvin Klein, Abercrombie & Fitch, Guess, and H&M, all of which are 100 percent fur-free.”

Do you think Bebe should agree to go completely fur free?

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