Rihanna Gives You A Sneak Peak At Her New Clothing Line River Island
While stars like Selena Gomez are busy crying a river, Rihanna is hoping that you’ll buy one. The Bajan beauty is busy putting the finishing touches on her debut clothing and accessories collection. In collaboration with River Island, the line will premiere during London Fashion Week on February 16.
“Launching at London Fashion Week is a dream come true for me,” Rihanna said recently. “I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!”
In the exclusive Vogue video preview below, Rihanna takes viewers insider her design studio with co-designer Adam Selman, puts models through fittings, and shows off never-before-seen sketches. “I have wanted to design my own fashion label for a very long time,” Rihanna explains. “This has been something I wanted to do ever since I started loving fashion. Every time I saw something on a rack there was something I wanted to do to change it and so I thought that the only way I could do that is by designing the perfect thing for me.”
Created for “sassy young personalities,” the collection is set to launch at River Island stores, online and exclusively in the U.S. at Opening Ceremony on March 5. “The kids say what’s cool and the designers go and design it,” she said. “Why not go to the source when you want to be ahead of the trend? I wanted to create something that’s inspirational, new and fresh—that’s why I wanted to work with River Island.I wanted all types of girls to be able to wear this and feel comfortable but edgy. I wanted there to be character within the clothes, but without it trying too hard. It’s just simple.”