Alicia Keys Named Global Creative Director Of BLACKBERRY
At today’s Blackberry 10 launch event at Pier 36 in NYC (pictured above), RIM’s chief executive, Thorsten Heins, named the Janelle Monae dressed “Girl On Fire” singer as the Blackberry phone company’s Global Creative Director. A move to rev up publicity for the brand most likey. As for BlackBerry’s newest roll out, the Z10, (that the company hopes will save it from going into oblivion thanks to the takeover of iPhones & Samsungs), it’s fully touch-screen, lots of hi-tech capabilities like video in BB messenger, and more than 70,000 apps. It’s set for a March 2013 launch here in the states, and Feb. 10th in Canada.