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Watch Eminem Give Prince Fielder A Pair Of Air Jordan IV “Eminem” Sneakers On The First Episode Of Detroit Rubber

Submitted by on January 30, 2013 – 11:38 am2 Comments

You’ve heard of the Air Jordan IV “Eminem” sneakers, yes? Released back in 2004, there were only 50 pairs of the sneakers produced. They were given to the friends and family of Eminem and Shady Records to celebrate the release of Em’s album, Encore. So, as you’d probably imagine, they are literally impossible to get today. There are only so many pairs to go around, so if you want to scoop up a pair today, you can be sure that you’re going to pay thousands of dollars, provided you can find someone who actually wants to sell you one.

On the first episode of Detroit Rubber—a new reality TV show about the Detroit sneaker shop Burn Rubber that’s produced by Eminem’s Shady FilmsDetroit Tigers first baseman Prince Fielder walks into the store and asks owners Rick Williams and Roland “Ro” Coit if they can hook him up with a pair of the Jordan IV “Eminem” sneakers. Of course, they want to help, but they’re initially stumped as to how to land a pair of the sneakers. After all, there are only 50 pairs of them on the planet, and Fielder needs them in a size 13. So, how the hell are they going to track down a pair for him?!

Fortunately, they’ve got an in with Eminem himself. And, we don’t want to ruin the surprise for you. But, you can probably guess how Rick and Ro manage to help Fielder out. Watch them at work anyway. From the looks of things, Detroit Rubber will be a pretty entertaining show to watch. It provides a behind-the-scenes look at what goes into running a sneaker shop and what kinds of things you’re sometimes asked to do in order to build your reputation amongst sneakerheads.

Check out the first episode below. What do you think about Detroit Rubber?

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