Benetton’s Spring 2013 Campaign Features Transgender Model Lea T For The UnHate Foundation
Don’t Hate! Unhate!
For their spring 2013 ad campaign, United Colors of Benetton decided to use not just models but, instead real “personalities… distinguished by their multiculturalism, cosmopolitan spirit and social commitment.”
Shot in Paris, the campaign features a bevy of nine “unconventional” beauties, including Brazillian transgender model Lea T, Sudanese stunner Alek Wek, Elettra Wiedemann (the daughter of Isabella Rossellin), Kiera Chaplin (granddaughter of Charlie Chaplin) and Chris Brown doppleganger and British boxing champ Dudley O’Shaughnessy (who, ironically, starred in Rihanna‘s video for “We Found Love”).
“The route they followed in order to get [to fashion success] was a very unusual route, a different route,” Alessandro Benetton told reporters. “It is perhaps one of the most ‘Benetton’ campaigns, product wise, that we have ever done.”
Shot by renowned Italian photographer Giulio Rustichelli, all proceeds from the shirts will benefit Benetton’s UNHATE Foundation, which is the perfect fit for the campaign, which urges everyone to indulge in self acceptance. “You have to be able to accept yourself bad and good because there is no perfect,” says Alek in the “getting to know you” video below about the significance of the campaign’s striking colors. “You should follow your heart because your gut instinct doesn’t lie.”
Get to know more about the stars of Benetton’s Spring 2013 campaign below.