Has The Internet Taken All The Fun Out Of Super Bowl Commercials?
Are you excited to watch all of the Super Bowl commercials today? Of course you are. Every year, millions of Americans crowd around their televisions to watch the Super Bowl. And, while some of them do it because they truly care about the outcome of the game, there a whole lot of people out there who do it simply because they want to watch the commercials that air during the big game. Advertisers pay millions of dollars to run their ads on Super Bowl Sunday, so they do their best to make their commercials memorable.
But, what if we told you that you could watch most of the Super Bowl commercials now? What if we told you that you didn’t have to wait until later to watch the commercials? What if we told you that you could be the first person in your household to see the commercials? Well, the truth is that you can. These days, the Internet has more or less taken all the fun out of Super Bowl commercials by showing Super Bowl commercials online hours and even days before the Super Bowl. And, advertisers are maximizing the effectiveness of their commercials by doing it. In 2012, Super Bowl commercials were seen 600 times more when they were put up on YouTube before the game as opposed to being run for the first time during it.
“The conversation has gone from Monday morning around the water cooler to social media,” Charlie Warzel, a staff writer at Adweek said recently, “so basically what that means is there’s no downside in showing your cards early and getting people to talk about it and starting buzz up.”
Not everyone watches the commercials on the ‘net beforehand, so the Super Bowl commercials still serve their purpose and entertain millions of people out there. But, don’t be surprised if you flip on the Super Bowl this year and see a bunch of commercials that you’ve already seen online. It’s quickly becoming the way that Super Bowl ads are handled and, before long, we wouldn’t be surprised to see all companies out there doing it. We just wonder how it’ll affect the big game and how many people will skip it if they know that they’ve already seen all of the commercials.
Check out one of the funniest Super Bowl commercials that we’ve come across so far this year and let us know if you’d still watch the Super Bowl if it wasn’t for the commercials.