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Maroon 5′s Adam Levine Talks About Why He Didn’t Originally Want To Release His Own Fragrance

Submitted by on February 5, 2013 – 11:05 amNo Comment

He “moves like Jagger,” but what exactly does Adam Levine smell like? You are about to find out.

The Maroon 5 frontman and judge on NBC‘s The Voice is officially launching his first fragrance with ID Perfumes, the same company behind Selena Gomez‘s perfume. ”Adam is a performer with tremendous charisma, both on stage and on TV,” ID Perfumes chairman and CEO Ilia Lekach said. “Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so.”

The 32-year-old rocker may have once said that he would never create a scent, but he was happy to change his tune. “I didn’t want it to be another bullsh*t celebrity fragrance that I was hocking, that I didn’t believe in,” he told WWD recently. “At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes.  I wanted to do something understated and elegant—something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to. I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you.”

Set to hit Macy’s stores and macys.com this Thursday, February 7, their will be two scents: one for the fellas and, of course, one for the ladies. “We had to come to terms with the reality that we have a very big female fan base,” said Levine. “If you’re thinking with your business hat on, you have to think that a lot of the people who are initially checking this out are probably women. But at the same time, as a man, I wanted to create something that I would feel comfortable wearing.”

Available in three sizes, 1 oz. ($35), 1.7 oz. ($45) and 3.4 oz. ($65), will you smell like Jagger?

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