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Mary-Kate & Ashley Olsen Debut Their “Affordable” Handbag Collection For Elizabeth and James

Submitted by on February 5, 2013 – 11:00 am2 Comments

For the longest time, actresses-turned-designers Mary-Kate and Ashley Olsen had creating unaffordable fashions in the bag.

Back in 2011, The Row‘s $39,000 Alligator Backpack, designed by the dynamic duo, became the must-have bag of the season and, despite the hefty price tag, sold out quickly. Next, the ladies were attacked by PETA for creating a $16,000 backpack for The Row, made entirely of patches of fur and then joined forces with artist Damien Hirst to create a limited-edition collection of crocodile handbags retailing at $55,000. Thankfully, you won’t need a bag full of cash to enjoy the ladies latest offerings.

Mary-Kate and Ashley are debuting an affordable line of handbags for their lower-priced Elizabeth and James collection.“The price point is below [Alexander] Wang and [Phillip] Lim but above Marc [Jacobs] and Tory [Burch],” Mary-Kate told Women’s Wear Daily.

Added Ashley, “And Rebecca Minkoff. We wanted these bags to be affordable.”

The Row $39,000 backpack (on the left) gets an affordable Elizabeth and James doppleganger.

The new line of handbags will sell between $395 and $625, with smaller accessories and leather goods ranging somewhere in the middle of $125 and $395. Promising pops of color and a somewhat neutral pallet, the ladies hope the new handbag collection will please the masses.  “When it comes down to it, our eye definitely goes to simplicity…and strong hardware and branding,” Mary-Kate says. “In this market, I think it’s important to offer color and special materials.”

Check out a snapshot of the purses that will go on sale in July 2013 below. Are you buying?

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