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Latino Advocacy Group Remakes “God Made A Farmer” Video

Submitted by on February 6, 2013 – 10:35 amNo Comment

One of the Super Bowl’s most popular commercials was the somber, nostalgic Dodge Ram commercial set to a 1978 speech by conservative radio personality Paul Harvey entitled, “So God Made A Farmer.” But even this earnest, gorgeously shot spot was not without it’s critics- especially Latinos and immigrant rights activists who point out that the ad features almost entirely white (and mostly male) farmers, neither of which are reflective of trends in farmworkers. In response, the award-winning journalist Isaac Cubillos released this video, using the same speech, but updated images.

RawStory offers the facts on Latinos in agriculture:

2012 fact sheet released by the National Center for Farmworker Health, based on a Department of Labor survey, estimated that 72 percent of all farmworkers are foreign born. They also estimated that 22 percent of crop workers were female.

NPR, citing a lower estimate, still states that almost half of farmworkers were Hispanic in 2010.

Interestingly, this version punctures some other rosier ideas presented by the original.The NPR article also noted that some felt the images of family farms were “out of synch” with the reality of modern agribusiness. But the Cubillos version shows less green and more machinery- not to mention less picturesque flannel, and more second-hand sweatshirts.

By the way, the man at the end of the video is Jose Hernandez. The son of migrant workers, Hernandez said he decided to become an astronaut as he was “hoeing a row of sugar beets” and heard over his transistor radio that Franklin Chang-Diaz had become the first Hispanic man selected for the Astronaut Corps.

What do you think?

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