Kim Kardashian Debuts Her Sixth Fragrance “Pure Honey”
Looks like pure money, honey!
Love her or hate her, everything Kim Kardashian touches usually turns to gold. She may be expecting her first child with rapper Kanye West, but Kim shows no signs of stopping. The reality starlet is expanding her ever burgeoning empire with the introduction of her sixth fragrance “Pure Honey.”
”This one to me represents pure femininity; it’s really warm and inviting,” Kim told Women’s Wear Daily of the raw wild honeycomb and rose noted perfume created with Givaudan perfumer Claude Dir. “I am super involved from start to finish—on bottle design to ad campaign. I had this really great honey idea, so we moved away from just florals. I wanted to make sure that it had the little bee on it.”
“Pure Honey” serves as a departure from Kim’s previous perfumes, which all included white floral ingredients. It’s a change that the fragrance’s distributors hope will translate into sales. “What we try to do is reach that broad marketplace by having some of her brands live at prestige while some live at mass,” says Philip Zellner, Lighthouse Beauty Marketing’s chief executive officer.
“Pure Honey” launches worldwide this September. Selling between $55 (50-ml) and $68 (100-ml) a bottle at Lord & Taylor and Belk, it is predicted that “Pure Honey” will generate $5 million in retail sales during its first five months globally. Like we said before, pure money, honey!
