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Did Netflix’s House Of Cards Get A Bump From Nemo?

Submitted by on February 11, 2013 – 11:05 am32 Comments

Executives at Netflix might be the only people thrilled to see the Northeast covered by two feet of snow. By coincidence, the streaming services web-only television series House of Cards, with its risky decision to release every episode at the same time, came out on February 1, just days before Nemo hit the East Coast.

If social media and online buzz is any indication, the show is a hit. Facebook, Twitter, and the blogosphere have lit up with comments from viewers who used the snowy weekend for marathon viewing of the series, which is directed by David Fincher (The Social Network, Girl With The Dragon Tatoo) and stars Kevin Spacey as a ruthless congressman. Reviews have generally been good, especially praising the series’ innovative embrace of online viewing trends.

Unfortunately, Netflix won’t release any info about the show’s actually popularity. The New York Times explains how this might cover up potentially embarrassing realities:

Netflix says it won’t release any data about how many of its 27 million streaming subscribers in this country watch “House of Cards,” much to the exasperation of broadcast and cable television executives, who suspect that the show would be relatively low-rated if Nielsen were actually tracking it.

As fans of any number of series know, critical success and social media buzz don’t necessarily translate into a large number of viewers.

In the meantime, House of Cards has created a new First World Problem: how to talk about a show without giving spoilers when everyone can watch at their own pace.

Are you watching House Of Cards? What do you think?

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