Sean “Diddy” Combs & Sean John Hold The First-Ever Instagram Fashion Show
Sean “Diddy” Combs can’t stop, won’t stop.
The actor, music mogul, founder of Bad Boy Records, and creator of the Sean John Collection made history with the first-ever Instagram Fashion Show recently. “In honor of New York Fashion Week we wanted to do something that has never been done before,” Combs said in an official press release announcing the groundbreaking event. “With Instagram technology we are bringing Sean John to the social media runway where our consumer lives.”
The latest collection from the Sean John Collection was posted on Diddy’s Instagram account every 30 minutes from 10:00AM-5:00PM ET on February 8. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the U.S. and around the world. In May 2010, Sean John signed a deal with Macy’s to be the exclusive U.S. department store retailer for the Sean John men’s sportswear collection, beginning in Holiday 2010. Sean John is available online at macys.com and in over 400 Macy’s stores across the country.
Check out some highlights from the 2013 Spring Sean John men’s sportswear collection. Fellas, do you rock Sean John? Let us know in the comments section below.