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California Lovin’! Kylie and Kendall Jenner’s PacSun Collection Arrives In Stores

Submitted by on February 12, 2013 – 12:03 pm14 Comments
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Kendall, 17 and Kylie Jenner, 15 may not be old enough to drink alcohol, enter most clubs, or serve in the U.S. Army. But, the ladies may be your best defense against a lackluster wardrobe.

As we previously reported, the youngest stars of the hit E! reality series Keeping Up With The Kardashians have created a capsule collection for PacSun (Pacific Sunwear of California, Inc.). “We see them entering the sweet spot of our target customer, and we look at building a brand with them, not just creating a moment, “ Gary Schoenfeld, CEO and President of PacSun, told Women’s Wear Daily.

“Importantly, at a younger age than others, they have been able to really establish their own credibility as influencers on fashion,” he continued. “I have nieces who are 22 and 21 and a daughter who is a senior in high school, and all three of them keep telling me about their Instagrams and their tweets and seeing them in magazines and on the E! network. Their credibility absolutely aligns with our target customer base. We’ve had positive comps in our women’s business coupled with improvements in margins, and we think we are starting to get back into the competitive set of retailers for college-age girls and girls even into their early 20s. They are starting to rethink PacSun.”

The 26-piece capsule collection has a “California vibe,” according to Kendall. “We wanted to go with something a little more California fun, summery…for our first line,” she said, “and wanted to be able to build from there.”

Officially launched at 644 PacSun stores nationwide, the collection, which is priced from $24.50 to $79.50, is a reflection of both Kendall and Kylie’s maturation. “We are growing up,” said Kendall. “I’m 17. I’m going to be 18 soon. I’m not a baby anymore.”

Check out some highlights from Kendall and Kylie’s capsule collection for PacSun. Are you loving it?

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