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Rihanna Creates The “RiRi Hearts MAC” Cosmetics Collection For 2013

Submitted by on February 22, 2013 – 10:46 am3 Comments

Is there anything Rihanna can’t do?

Just days after debuting her clothing collection for River Island at London Fashion Week, Rihanna is making major fashion news once more. The 25-year-old Bajan beauty is putting her best face forward, creating a exclusive line of makeup for MAC Cosmetics.

“When you think of makeup, the brand that pops into your mind—for something legit—is MAC,” Rihanna told WWD. “Whatever color you want, it’s like, ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

Rihanna will create four distinct collections of lipsticks, lipglosses, eyeshadows, and more to be released throughout 2013 called The RiRi [Hearts] MAC collection.

“We always say that MAC likes to go on a date but doesn’t really want to go into a relationship,” said John Demsey, group president of MAC’s parent company Estée Lauder Cos. Inc.. “This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives. This is a true, organic collaboration based on mutual admiration and respect. These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging, and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup,” Demsey continued. “She’s a star. The world follows her look—how she wears her hair, her nails, her clothing, how she styles herself.”

For Rihanna, the collaboration, which revolves around a standout shade of red lipstick called “RiRi Woo” (a play off of MAC’s famous red shade “Ruby Woo”), is a dream come true.

“I never thought I’d be able to create makeup with such a big brand so quickly at such a young age,” said Rihanna. “It’s kind of sick to even say aloud when I think about it.”

RiRi [Hearts] MAC will launch on May 4 to coincide with Rihanna’s “Diamonds” concerts at Brooklyn’s Barclays Center. Do you heart Rihanna’s MAC collection?


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