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Are Michelle Obama & Nike Going To Be Able To Encourage Kids To Exercise More?

Submitted by on March 4, 2013 – 10:31 amNo Comment
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Here’s a pretty sobering fact: The current generation of kids is expected to live five years—five years!—less than their parents. For the first time in the history of America, the youngest generation is expected to live a shorter life than the generation that is raising them. And, that’s particularly troubling because, with all of the advances that we’ve made in medicine in recent years, you’d think that the life expectancy would be going up right now, not down. Yet, life expectancy is decreasing, and it’s a direct result of the fact that too many kids are spending time parked in front of the TV or computer screen and not enough time outside playing.

To try and help combat this issue, First Lady Michelle Obama and Nike CEO Mark Parker teamed up recently to launch the Let’s Move! campaign, which is designed to help put more physical activity into the lives of millions of kids. They’ve also recruited a bunch of big-time athletes like Bo Jackson and Serena Williams to help them out as they encourage more kids to get active and ask them a very important question: What would you do with five more years of life? The answers that you see in the video below are mostly silly, but they serve as a reminder that many of these kids might not live as long as their parents:

The truth is that many kids in America do not get enough exercise. So, they’re at risk of becoming a statistic one day. If you want to help prevent this, check out LetsMoveSchools.org to see what you can do to help make sure your child is getting enough exercise in school and at home. Issues like childhood obesity are often swept under the rug, because they seem like issues that are too large to tackle. But, you can very easily help combat child obesity and set your child up to live longer simply by encouraging him or her to get more exercise.

What do you think about the initiative that Michelle Obama and Mark Parker are trying to put into place? Will it work—or have we become too dependent on television and computers for our own good?

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