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Beyonce Leads Gucci’s “Chime For Change” Female Empowerment Campaign

Submitted by on March 4, 2013 – 10:31 amNo Comment

Beyonce has said it once, and she’ll say it again: Who runs the world? GIRLS!

The pop diva has joined forces with Gucci for their Chime For Change campaign, a community of people working to promote three key pillars—education, health, and justice—for every girl, every woman, everywhere.

“I have always felt strongly about equal opportunity for women,” says Beyonce, who was inspired to join the efforts for her 13-month-old daughter Blue Ivy. “Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world. I’m honored to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”

Gucci creative director Frida Giannini and Latina actress Salma Hayek have also joined Gucci’s worldwide movement. “I am proud to be joining the growing international movement on behalf of girls and women around the world,” says Hayek, who has signed on to appear in 10 short films aimed at inspiring young girls and women. “I believe that by working together we can change the course of history to ensure that girls and women are empowered to realize their potential and thrive.”

Learn more about this fashionable cause that has inspired celebs like Julia Roberts, Jada Pinkett Smith, John Legend, and Meryl Streep to get involved in the video below.

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