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Macy’s Unveils The Exclusive “Marilyn Monroe” Clothing Collection

Submitted by on March 4, 2013 – 11:26 amOne Comment

With her blonde hair, red lips, and killer curves, Marilyn Monroe was (and still is!) a style icon. But, what would the screen siren wear if she was alive in the 21st century? Be prepared to find out.

We already know what lipgloss Marilyn would rock thanks to MAC Cosmetics, and now Macy’s has created a fresh clothing collection to give us some insight into what Monroe might sashay in on a hot summer night today thanks to a new apparel collection that re-imagines the style of the greatest icon of the 20th century for the 21st century fashionista.

“We are thrilled to partner with the retail experts at Macy’s to bring to life one of the things Marilyn loved most—fashion,” Nick Woodhouse, president and CMO of Authentic Brands Group, said in an official press statement. “As one of the world’s most famous style icons, it only made sense to create a Marilyn Monroe apparel collection that represents the glamour and beauty that she is known for.”

Designed by LF USA and Authentic Brands Group, the exclusive line will infuse the actress’ unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl. “Marilyn Monroe’s appeal is legendary and Macy’s is excited to launch a collection that draws inspiration from her timeless style,” said Martine Reardon, Macy’s chief marketing officer. “This new line takes her unique sensibility, noteworthy silhouettes and colors of the time, and reinvents them for a modern-day Marilyn Monroe that is fun-loving, flirty, and not afraid to play with fashion.”

Retailing from $29 to $89, the affordable line “embraces silhouettes that fit and flatter, from halter dresses that cinch at the waist to gingham tie-front, button-down tops and pink polka dot denim, evoking a Monroe-esque image. Recreating the icon’s noteworthy personality this spring, Marilyn Monroe is effortless, flirty, and ultra-feminine. Soft blues and pinks highlight a girl-next-door quality, while bold reds and black and white add a sense of allure. Customers can also show their love for Hollywood’s eternal ‘it’ girl by wearing a smiling Marilyn Monroe cropped t-shirt that features the icon in one of two famous poses.”

Check out some more looks from Macy’s Marilyn Monroe collection, launching this spring, below and shop the line by visiting macys.com/mstylelab.

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