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Is Google About To Launch A Service Aimed At Destroying Amazon Prime?

Submitted by on March 6, 2013 – 10:53 amOne Comment

In the last month or so, I’ve fallen in love with Amazon Prime. For those of you who aren’t familiar with it, it’s a service that allows you to pay a flat fee every month in order to receive free two-day shipping on anything that you buy on Amazon. And, it’s pretty amazing. In the last 30 days, I’ve ordered everything from a pack of razors to a bottle of vitamins off Amazon and had it delivered with 48 hours. It’s way more convenient than running out to the store for something that you don’t need right away. And, in most cases, you can get whatever you need for a much better price than you would if you went to the store and bought it. It’s really the best of both worlds.

However, it sounds like Amazon Prime might have some competition coming soon. According to some well-placed sources, Google is thinking about launching a same-day delivery season called Google Shipping Express sometime in the very near future that will immediately dwarf what Amazon Prime is able to offer right now. The plans are for it to be faster than Amazon Prime, cheaper than Amazon Prime, and more convenient than Amazon Prime since Google will reportedly work directly with companies like Target and Walmart in order to get you goods at a great price within just a few hours. It’ll basically eliminate the need for you to go wait in long lines at a store and make buying everyday products a cinch.

Of course, I doubt that Amazon Prime will cease to exist simply because Google throws its hat into the ring and launches a same-day delivery service. First, Google will have to prove that their same-day service is effective. They’ll also have to do it consistently for awhile to show that they’re for real. And, they’ll probably have to continue to compete with Amazon, who will no doubt respond by pushing to improve their own same-day service options. But, at the end of the day, all this competition could be great for customers. Soon, we all might have access to the cheapest producers imaginable and get them delivered directly to us within just a few hours for one low flat fee. Having fallen in love with Amazon Prime recently, it sounds great to me. And, I hope that it happens. We’ll just have to wait and see how long Google takes to get their service into place.

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