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T-Mobile Blasts AT&T In New Ads

Submitted by on March 7, 2013 – 9:39 amOne Comment

T-Mobile has long been the whipping boy of mobile carriers- and that’s really saying something, considering the popularity of carriers in general. But in response to AT&T’s latest attacks, T-Mobile appears to be fighting back with a new series of ads.

The ads were leaked to an unofficial T-Mobile blog this week (where the advertising comes free, basically).  They are a response to a full page newspaper ad that AT&T took out in the New York Times, Wall Street Journal, and USA Today last month, accusing the T-Mobile network of having twice as many dropped and failed calls, and half the download speeds of AT&T.

That ad was itself reportedly a response to the CEO of T-Mobile publicly calling AT&T’s network “crap” at a convention in January.

Wow, this sounds like the mobile world equivalent of middle school lunch room gossip.

In a customer satisfaction survey from last May, AT&T and T-Mobile were tied with a score of 69 out of 100. They were close behind industry leader Verizon, with a score of 71.

So it’s a close race, but no one is getting higher than a C-.

What do you think of T-Mobile’s new ad campaign? What do you think of your mobile service provider? See more of the tough-talking ads below.


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