Home » Fashion News, Sneakers, Style

Rita Ora Steps Up As The Face Of Superga’s Spring/Summer 2013 Campaign

Submitted by on March 19, 2013 – 12:28 pm2 Comments

Unlike most divas her age, Rita Ora shirks stilettos on stage (and off!) and instead struts her stuff in a variety of pumped-up kicks. So, it was no surprise when Superga tapped the 22-year-old British singer last November to be the face of their new Spring/Summer advertisement 2013 campaign.

In the new campaign for the Italian footwear brand, the Kosovo-born artist discovered by Jay-Z and signed to Roc Nation shows off her sassy soles and signature red lips in the studio and next to the piano where she pens her hits. “I love being comfortable and I live in flats,” the singer told Elle magazine. “Superga trainers are like a blueprint that every girl should have in her wardrobe because you can go as glamorous as you like but still be cool and comfortable. For me that’s the perfect mix.”

The “How We Do” singer replaces fashionista Alexa Chung as the new brand ambassador for Superga, which celebrated its centenary in 2011. And, it seems Rita couldn’t be more pleased with her new gig. “It’s such a great brand and it kind of represents my personality,” she said. “It’s very chilled out, it’s very chilled back and it’s very comfortable.”

Watch the first video of Rita as the new face of Superga and get a glimpse at the new collection when you press play below. Do you think Rita looks super in Superga?

Related Posts with Thumbnails

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS. Be nice. Keep it clean. Stay on topic. No spam.

We want to keep in touch with you. If you give us your email address, you may receive marketing emails from the DJ Networks family. We hope that's cool.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.