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Wolverine Teaser Released On Vine

Submitted by on March 26, 2013 – 9:36 pmNo Comment

UPDATE: A longer teaser trailer is now available online.

Yesterday not only offered audiences their first glimpse of the upcoming The Wolverine, it may also have heralded a new standard for short attention spans. Instead of releasing a two minute trailer or even a twenty second clip on YouTube, director James Mangold tweeted five seconds of footage using Twitter’s micro-video sharing service, Vine:

Twitter introduced Vine last January for sharing looped videos of up to six seconds. The Wolverine “tweaser” (Twitter teaser, ouch) seems to be about that, though one second is just the title card- so that’s five seconds of footage. And by my count, the video cuts 15 times. So that’s five seconds with three cutaways per second, or 0.333 seconds per “scene.”

We’re in a brave new world. Pretty soon movie studios will just beam a split-second sensory experience about upcoming movies directly into your cerebral cortex.

As for the tweaser itself, it seems like a lot of general action scenes that don’t offer much. But MTV isolated some individual frames and picked up on some interesting sights, including appearances by the deceased Jean Grey, the Silver Samurai, and Viper.

What do you think of the first look at The Wolverine? What do you think of six second movie teasers on Twitter?


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