This Is The End WINS With A Hilarious April Fools Day Trailer
Yesterday, many eager fans clicked a link for what claimed to be a trailer for Pineapple Express 2- a completely unexpected, unannounced sequel to 2008′s Judd Apatow-produced stoner hit. The clip turned out to be viral marketing for the upcoming This Is The End, due out in June; but that doesn’t mean the video was a disappointment.
This Is The End is about a group of celebrities, including comedy stalwarts Seth Rogen, Jay Baruchel, Jonah Hill, Craig Robinson, and Danny McBride, attending a party at James Franco‘s house. Then, the Apocalypse happens- and I guess they entertain themselves during the End Days by making movie trailers for fake sequels. How about Baruchel as Katherine Heigl in Knocked Up 2?
The film has obviously assembled a huge amount of talent (not to mention all the celebs listed on IMDB, who presumably meet their maker early on, including Jason Segel, Paul Rudd, Aziz Ansari, Emma Watson, Mindy Kaling, Kevin Hart, and the Backstreet Boys). And a previous trailer similarly showed that these guys can be pretty hilarious just messing around with each other- Rogen and Franco figuring out how to live in a bunker together, and McBride refusing to believe that the worst has really happened.
So hopefully, This Is The End ultimately turns out this kind of freewheeling comedy, without letting the film get too aimless.
What do you think of the first look at the film?