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Macy’s Accidentally Sells A $1500 Diamond 14K Gold Necklace For $47

Submitted by on April 9, 2013 – 12:22 pm2 Comments

If it’s too good to be true, it probably is.

That’s the lesson some Macy’s customers in Plano, Texas learned after receiving a catalog in the mail advertising a sparkling $1,500 diamond necklace for the jaw-dropping deal of only $47. Customers, including Texas man Robert Bernard, flooded their local Macy’s to nab the deal and a lucky few were even able to score the necklace. By the time, Bernard made it to the front of the line, the necklace had understandably sold out. But, he was happy to purchase the 14-karat gold piece of jewelry on back order as an anniversary gift for his wife to be delivered to his home. His receipt read, “Total savings was $1,400.”

The problem? The catalog and store mistakenly left the “9″ off the price, listing the necklace for $47 instead of $479. When Macy’s realized their error, they contacted customers who had bought the necklace on backorder to break the bad news.

“This item has the wrong price for $47,” a Macy’s employee said in a voice mail left on Bernard’s phone. “The correct price is $479 dollars and, because of that pricing error, your order has been canceled and I apologize.”

An extremely distraught Bernard contacted Macy’s in the hopes that they would honor the sale, but Macy’s refused. “For those customers who bought the necklace at the $47 price, they were fortunate,” wrote a Macy’s spokesperson in an email. “For the gentleman you spoke with, he was not so fortunate. We are sincerely sorry he was disappointed.”

Do you think Macy’s should honor the price advertised?

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