FILA Is Going To Re-Release Kevin Johnson’s Iconic FILA KJ7 Sneakers Soon
Today, Kevin Johnson is the mayor of Sacramento and one of the people making a strong push to try and keep the Sacramento Kings in Sac-Town. The Kings are likely going to move to Seattle soon and become the new Supersonics. But, before they do, Mayor Johnson is doing everything in his power to get the Kings to stay. However, back in the day, Johnson didn’t care about the Kings, the Sonics, or any team outside of Phoenix. He patrolled the backcourt as the point guard of the Phoenix Suns, and he was once one of the best guards in the league. Armed with a quick first step and the ability to score the ball, KJ was revered by most NBA fans and went on to serve in the political arena as a result of his NBA popularity. But he’s also known for one other thing: Introducing NBA fans to FILA.
You see, back in the 1990s, FILA didn’t have a very big presence in the NBA. Nike and Converse pretty much owned the hardwood, while companies like FILA and Reebok struggled to get attention. But, KJ helped change that by signing an endorsement deal with FILA and rocking the FILA KJ7 sneaker. It was one of the first FILA sneakers worn by an NBA player and helped FILA break into the league in a big way.
Recently, FILA announced that they are planning on re-releasing the FILA KJ7 in a Phoenix Suns colorway as well as a Sacramento Kings colorway. Unfortunately, the sneaker won’t be made available until sometime early next year. But FILA already has sketches of the retro sneaker available and definitely plans on going through with the re-release. They’re going to be doing it for a good cause, too. Since KJ can’t accept royalty payments for the sneakers, FILA is going to donate $25,000 to the Sacramento Public Policy Foundation and $25,000 to Think Big Sacramento when the KJ7s come out again.