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Bow Down! Beyonce Flaunts Her Grown Woman Curves For The H&M Summer Campaign

Submitted by on April 16, 2013 – 10:43 am2 Comments
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You can’t diss this Mrs.

Beyonce Knowles, aka Jay-Z’s wife Mrs. Carter, stripped down and slithered into a pair of smoking hot bikinis as the newest face of H&M. The Grammy Award-winning artist flaunted her post Blue Ivy curves for the Swedish retailer’s Island-inspired 2013 Summer campaign aptly titled “Beyonce as Mrs. Carter in H&M.”

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth, and wind,” said Beyonce. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

Shot by Inez van Lamsweerde and Vinoodh Matadin on location in the Bahamas, the campaign features Beyonce at her best: beautiful, beach-bound and, of course, bootylicious. Whether smizing for the camera in a itsy bitsy yellow bikini, sprawling out by the water in a black two-piece accented by fringe, or titillating in a tie-dye swimsuit, the international pop diva is smoking hot in the cheap but chic looks that are budget friendly and totally accessible for all her fans.

Check out more images from Beyonce for H&M below. Are these looks to-die-for?

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