Jay-Z Is Making Some Really Smart Moves With Roc Nation Sports Right Now
When Jay-Z announced that he was launching Roc Nation Sports earlier this month, there were a lot of people out there who laughed. They didn’t necessarily laugh at Jay-Z—after all, Jay has earned the right to try just about anything that he wants to try—but they did laugh at the idea of a rapper managing the careers of athletes. Master P tried to do the same exact thing that Jay-Z is trying to do right now back in the late 1990s, and he failed miserably. His company No Limit Sports ended up completely botching the rookie contract of NFL player Ricky Williams and, eventually, he was forced to get out of the game when pro athletes stopped signing with the company. So far, though, Jay-Z has shown that he’s way more savvy than Master P ever was. And he’s done it by making some incredibly smart moves with Roc Nation Sports.
Jay-Z’s first signing to Roc Nation Sports was Robinson Cano. It was a solid signing for Jay because, if nothing else, Cano is up for a new contract after this season, he plays right in Jay’s hometown of New York, and he’s a guy who could really benefit from riding with the Roc. He’s also well-known through the sports world, too, and gives Jay some instant credibility when it comes to signing athletes. So that was a good place for Jay-Z to start.
His second reported signing was New York Giants wide receiver Victor Cruz. Again, this was a smart move because Cruz is currently negotiating a contract, he’s a guy who plays in New York, and he’s interested in expanding his portfolio outside of football by getting into things like fashion and music. He’s also a big-name talent who gives Jay some credibility. But now, Jay is making his best moves yet by really diving headfirst into the world of sports.
Yesterday, Roc Nation Sports announced that they have signed former college basketball player/WNBA rookie Skylar Diggins. There have also been some rumors flying around about Jay being interested in inking NHL prospect Seth Jones to a deal when he enters the 2013 NHL Draft in June. And both of those athletes would really help solidify Jay and his sports agency. It proves that he’s not only going after big names right. He’s also going after athletes who could have big names with some help from him. Diggins and Jones are both examples of athletes who, with the right push, could be superstars both in their respective sports and in the mainstream sports world. They just need the right representation, and it appears as though Jay-Z can provide it for them.
Does that mean Jay-Z’s work is done and that he’s proven himself in the sports world? Not by a long shot. This is only the beginning for his Roc Nation Sports venture. But I like what I’m seeing from him so far. Like so many of you out there, I chuckled when I first heard that Jay was getting involved in sports. But I’m starting to see that, by carefully orchestrating his moves, he might be building something pretty special here. He’s probably not going to represent the biggest names in sports, like LeBron James, anytime soon. But he is going to get his foot in the door by signing guys (and girls!) who could use his cosign to their advantage—and then going from there.
So I would advise you to stop laughing. If Jay-Z has already accomplished all of this in less than a month, just think about where Roc Nation Sports could be a year from now. The possibilities are endless.