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Selena Gomez Is Super Bubbly In Adidas NEO’s Spring Sneaker Campaign

Submitted by on April 29, 2013 – 12:45 pmOne Comment

Selena Gomez may not be kicking her on-again, off-again beau Justin Bieber to the curb anytime soon. But the teen queen kicked it into high gear for her new pumped-up Spring 2013 campaign for Adidas NEO.

The 20-year-old spokesperson—ironically a duty she shares with Bieber who is also a spokesperson for Adidas—looks as bright and sunny as the chunky lemon yellow knit sweater and matching neon jeans she struts in the campaign. The Spring Breakers actress, who also serves as a designer for the brand, admits it’s a match made in fashion heaven.

“It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself,” Gomez said in a statement. “This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves. I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can’t wait to see the results of our new collection.  I’m excited that it also allows my fans to be involved and they can come with me on this journey.”

Check out Selena’s 2013 spring Adidas NEO campaign and video below and shop the Adidas NEO collection here. Which look is your favorite?

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