Emmett Till’s Family Opposes Lil Wayne’s Endorsement Deal With Mountain Dew
The family of a teenager slain almost sixty years ago in a landmark civil rights tragedy is urging consumers not to “do the Dew” with a flamboyant hip-hop star.
Let’s back up a bit: earlier this week, a remix of the song “Karate Chop” by Future featuring Lil Wayne was leaked on the internet. The version featured Wayne rapping a lyric comparing rough sex to the violent death of Emmett Till. Till’s family was outraged, and demanded an apology. Sony and Epic Records, the companies behind the song, have removed the lyrics and formally apologized.
But Lil Wayne has not. According the AllHipHop.com, the Till family has now taken aim at Weezy’s lucrative endorsement deal with Mountain Dew (a product of PepsiCo), with the hopes of pressuring him in the wallet.
In the offending lyric, Wayne says he will “beat that p***y up like Emmett Till.”
Till was 14 years old in 1955 when he was viciously beaten, murdered, and thrown in the Tallahatchie Bridge in Mississippi for allegedly whistling at a white woman. His mother allowed Jet magazine to publish photos of the boy’s corpse to show the world what had happened.
Like the protest against Wayne, a similar recent action against Rick Ross was successful in urging Reebok to drop their sponsorship of the rapper. In the song “U.O.E.N.O.,” Ross described slipping a roofie in a woman’s drink and having sex with the unconscious victim. An outcry ensued, led by women’s group UltraViolet picketing and petitioning outside a Reebok store in Manhattan. Ross claimed he had been misinterpreted, but Reebok cut their connections, saying Ross had “ yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”