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H&M Enlists Plus-Size Model Jennie Runk For A New Beachwear Collection

Submitted by on May 8, 2013 – 11:06 am4 Comments

Beyonce isn’t the only curvy body being magnified in H&M swimwear.

While the “Bootylicious” singer has been making waves as the spokeswoman and designer for “Beyonce as Mrs. Carter in H&M, the Swedish retailer is making an even bigger splash enlisting size-12 Ford model Jennie Runk to debut H&M’s Beachwear Collection for summer 2013.

Photographed by Ceen Wahren, the stunning brunette shows women of all sizes that they can strut their stuff on the beach in sexy swimwear. Since the groundbreaking campaign hit stores and online, the overall response has been extremely positive, especially since the only indication that the collection is for a plus-size woman is a “+” next to “H&M” on the label. Helping women embrace their curves is something Jennie hopes will become standard in the fashion industry.

“We’re trying to create a movement for every woman to love and embrace her body no matter what kind of body she has,” Jennie told StyleList in 2009. “So much of advertising and fashion portrays only one kind of body, and that’s super tall and super skinny. I think not only should there be more plus-sized models in fashion, there should also be more petite, pregnant, ethnic, etc. I think every woman should be represented equally—we’re all beautiful in our own ways.”

Check out the beautiful Jennie Runk for H&M below. What do you think of H&M’s decision to start using real-looking women to model swimwear?

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