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Microsoft Put A Free Wi-Fi Hotspot In Forbes Magazine

Submitted by on May 9, 2013 – 1:40 pmNo Comment
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Either Microsoft is looking for some sensational publicity, or Forbes is desperately trying to find new uses for print media. The tech company and the publication teamed up recently to provide over two weeks of free mobile wi-fi to a select group of readers. Springwise reports:

The ad was placed in a special edition of Forbes magazine – sent out to a select group of readers – and consisted of four back-to-back pages with an ultra-thin router and battery sandwiched in between. Once activated, the router provided users with 15 days of free internet courtesy of T-Mobile and could be used by five devices simultaneously. Although the battery only provided two to three hours of power, lifting a flap in the ad enabled users to plug in a mini-USB cable to gain extra charge.

That’s right, the wi-fi hub isn’t in every issue of Forbes, so don’t run around the city hoping that you can grab free internet from every newsstand and bodega (I tried already).

The stunt is, in fact, an ad for Microsoft Office 365, the company’s new cloud-based program. Reportedly, Microsoft wanted to encourage users to buy the new suite by reminding them how easy mobile computing is now. Did anyone really need to be reminded that electronic devices go everywhere these days?

But Microsoft might have been less concerned with making sense, and more concerned with flexing their muscle. Though the company has suffered through lackluster debuts of recent Windows systems, they are still a giant who can give away tiny routers and free service just ‘cuz.

What do you think of Microsoft’s move?

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