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Rachel Roy & Lauren Bush Lauren Design FEED 100 India Bags To Combat Hunger

Submitted by on May 15, 2013 – 11:10 amOne Comment

Rachel Roy has created a way for you to feed your need for fashion and indulge in a worthy cause. Roy teamed up with FEED Foundation creator Lauren Bush Lauren recently to design two FEED India tote bags that will provide meals to schoolchildren in India.

“I  asked [Lauren] less than a year ago if I could collaborate with her on a bag for India. I’m half Indian and so that part of the world is particularly important to me,” Roy told StyleBlazer. “And so Lauren showed me tons of different prints that I could choose from. And I traveled to India a few months ago to meet the men and women who actually made the bag and to really see how it affects people. And then to find out that 200,000 people are benefited for something that is so easy…just lets me know, what if I tried a little bit harder? What if everyone did just a little something, in whatever it is they’re good at, whether it’s writing or, for us, designing. Just fun and easy.”

Each 100 percent cotton bag features “vibrant tassels, a heart motif, is handmade and block printed by Indian artisans.” Through the FEED Foundation, every Indian worker is provided with fair wages and insurance.

“A handout lasts one time, but when you can actually help people find work, you know, we kind of take it for granted living here,” Roy said of the project. “As long as you pursue what you love, you pretty much find out if there’s an internship available, that’s how I started. Very low paying jobs, but in third world countries that’s not even possible. So the more employment we can provide, which includes insurance, just things that sometimes I forget, the better. I think both of our goals are providing jobs.”

Every FEED Tote bag provides 100 school meals to children in India for $78 apiece. Check out the two distinct designs below and buy yours now at Bloomingdales.com or the FEED Foundation because “kindness is always fashionable.”


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