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CoverGirl Announces The Hunger Games: Catching Fire Makeup Collection

Submitted by on May 21, 2013 – 11:52 am2 Comments
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CoverGirl is busy creating a new makeup collection they are hoping will “catch fire.”

Six months before the release of the highly anticipated film The Hunger Games: Catching Fire hits theaters, the beauty brand has announced that it will create a line of new products inspired by the Liongate project called The Capitol Collection.

“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”

The makeup department for The Hunger Games: Catching Fire, starring Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson, used CoverGirl products on set to create the film’s luxurious, high couture looks. So the upcoming makeup collection inspired by the film is the perfect fit.

“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”

For more information check out Facebook at facebook.com/covergirl, Twitter at twitter.com/covergirl and Instagram at instagram.com/covergirlofficial. Are you ready to look like Katniss Everdeen?

 

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