LeBron James Has The Best-Selling Sneaker In The U.S. By A Very Wide Margin
Do you own a pair of sneakers endorsed by LeBron James? If not, you’re in the minority. That’s because, according to a recent report, LeBron’s Nike sneakers are the most popular athlete-endorsed kicks in the U.S. right now. And it’s really not even close. Kobe Bryant and his Nike Kobe 8 are in second place, but they didn’t earn anywhere near what LeBron’s Nike LeBron X earned in the last year. It’s one of the reasons Nike continues to pump out new sneakers endorsed by LeBron. The guy is literally helping Nike make millions upon millions of dollars every single year.
So how has he been able to turn his sneaker into such big business? How did the LeBron X generate more than $300 million in sales for Nike last year? And why is Nike so confident in the fact that LeBron will continue to sell sneakers for them? Well, according to the report that was done by Forbes recently, they feel like they’ve got both a winning shoe and a winning player on their side. And that makes it easy for them to sell sneakers.
“The first thing is the aesthetics. The shoes look great and [LeBron's] star stature continues to rise,” SportsOneSource analyst Matt Powell told Forbes. “The media attention on him helps him sell more footwear.”
It most certainly does. So just how big of a sales lead does LeBron have over his competition? It’s a wide margin. Kobe helped Nike achieve $50 million in sales in the last year. Carmelo Anthony registered $40 million in sales for Jordan. Kevin Durant came in at a respectable $35 million in Nike sneaker sales. And Derrick Rose helped adidas earn about $25 million, despite the injury that kept him out this entire year. So what LeBron has been able to do by helping Nike sell more than $300 million worth of sneakers has been pretty incredible.
Of course, LeBron’s number is nothing compared to Michael Jordan‘s sneaker sales numbers. He’s been out of the NBA for more than a decade now but continues to achieve sneaker sale figures in the billions. But who knows? One day, LeBron may get there. As long as he keeps winning and creating signature sneakers that all the kids out there want, he’ll be in business. And once those retro LeBrons start dropping, it’ll be game over for his competition.