Celebrate The 30th Anniversary Of The New Balance 990 With This “30th Anniversary” Sneaker
Do you know just how difficult it is to keep a sneaker going for 30 years? Probably not. But there is a lot that goes into it and a lot of things that need to go right in order for a sneaker to hang around for three decades. For instance, in order for a sneaker company to continue manufacturing a sneaker design for 30 years, that sneaker needs to be consistently successful. It also needs to continue to change and evolve over time without losing its integrity. And most importantly, the sneaker community needs to continue to embrace it. Without some love from the sneakerheads, it’s easy for a sneaker to get lost in the shuffle and to ultimately die off after a few years.
That’s what makes the New Balance 990 so impressive. For 30 years now, sneakerheads—and regular folks—have embraced the iconic 990 design. They’ve purchased it time and time (and time!) again and have shown a lot of love for the 990. And, as a result of that love, New Balance has kept on manufacturing the 990 and reinventing it. Now, they’re preparing to release a special New Balance 990 “30th Anniversary” sneaker to celebrate the 30th anniversary of their 990 sneaker. It’ll be available in the red colorway that you see here in July. Pre-orders are currently being accepted through a variety of different New Balance dealers.
For those of you who are New Balance fans, are these 990s a must-have for your collection? Do you plan on buying a pair and putting them on ice to show your loyalty to New Balance? Or do you think New Balance should have come up with something a little bit more outrageous here? We will admit that the New Balance 990 “30th Anniversary” is a bit understated. But that’s sort of what we’ve come to expect from New Balance. They create sneakers that are consistently good and they don’t make any apologies for it. It’s one of the many reasons they’re now celebrating the 30th year of the New Balance 990.