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Nicki Minaj Gets In The “Myx” As The Face Of A New Moscato Wine Beverage

Submitted by on June 6, 2013 – 9:34 amNo Comment

Cheers to that!

Diddy has Ciroc. 50 Cent has Vitamin Water. And now, Nicki Minaj has Myx Fusion Moscato. Not only is the rap diva part owner of Myx Beverage, LLC, the parent company for Myx Fusions beverages. But Nicki will also serve as the face of the new distinctively bottled, ready to drink single serve moscato wine beverage.

“I am so excited to team with the Myx brand,”  Minaj said in the official press statement. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”

Available in three flavors—coconut, peach and original moscato—Myx Fusion will be sold in 6.3-oz signature cobalt blue bottles.

“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” says Mona Scott-Young, part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents—style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”

Myx Fusions is currently available in New York, New Jersey, Los Angeles, and Las Vegas. “Myx is a great new innovation in a category that is exploding,” says Peter Reaske, Myx Fusions CEO. “Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”

Check out Nicki Minaj for Myx below. Thirsty for more? Visit www.myxfusions.com, follow Myx on Twitter at @MyxFusions, or check them out on Facebook at Facebook.com/MyxFusions.

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