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One Direction Launches Their First Fragrance, “Our Moment”

Submitted by on June 11, 2013 – 10:13 am3 Comments

One Direction is definitely having a moment. Upon being thrown together on the UK version of the X Factor in 2010, the boy band quickly hit superstar status by releasing two number-one albums, Up All Night and Take Me Home, in one year. After selling over 15 million records worldwide, the Universal recording artists want you to smell their success. So One Direction just revealed plans to launch their first fragrance,”One Moment,” which will hit shelves this fal.

“It’s quite a sweet smell without it being too strong, it’s quite subtle. This is like a complicated piece of art. A lot of love went into this,” band member Liam Payne said at a launch party thrown in London’s Gherkin building. “There was a fan on Twitter who had a petition to have us make a fragrance and then we just kind of got the idea from there but then we just got really into it.”

Added Harry Styles: “We hope that the fans get excited about the fragrance. We’ve had a load of fun making it!”

The scent, described as floral fragrance with top notes of pink grapefruit, wild berries and redcurrants, middle notes of jasmine and freesia and dry notes of musk and white patchouli, is exactly what One Direction wants their leading lady to smell like. “Fans always want to know what we like and what we don’t like,” said Niall Horan. “So we wanted to show them what we like smell-wise on girls.”

“Our Moment” may not be in stores this moment, but you can reserve a bottle here and click below to go behind-the-scenes at the launch party.

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