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Apple iOS 7 Design: Definitely Flatter, But Not Black-And-White

Submitted by on June 12, 2013 – 9:48 amNo Comment
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Apple unveiled the latest iOS at their Worldwide Developers Conference this week, and many are declaring it the most radical overhaul since the operating system’s creation. Several major rumors turned out to be true: Sir Jony Ive ruthlessly killed off skeuomorphism and flattened out the icons, paving the way for a more unified computing experience less reliant on analog metaphors.

Most notably, Apple’s head of design- who took over software for the first time here- did away with all of the elements that emulated other designs or materials (i.e. that were skeumorphic). That means no more wood and green felt in the Game Center, and no more yellow legal pad background for Notes. Ive reportedly believed that such design elements do not age well, and even more, keep technology tethered to arbitrary guidelines.

Similarly, Ive overhauled every icon, simplifying the lines and eliminating 3D “bubble” effects. The apps now share more common themes, creating design continuity.

But one major rumor turned out to be dead wrong: that the new design scheme would be in minimalist muted colors, mostly black and white. Instead, iOS 7 explodes in a new spectrum of pastels.

CNET gushes that the new design elements are “sharp, clean” and “daring.” What do you think?

[via TechCrunch; image via 9to5 Mac]

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