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Kanye West Talks About The Original Concept Behind The Air Yeezy Sneaker

Submitted by on June 13, 2013 – 10:05 am2 Comments

Once upon a time, the Nike Air Yeezy sounded like a pipe dream. Sure, sneakerhads and Kanye West wished that it would come out. But come on. Why in the world would Nike give Kanye West the freedom to create his own sneaker? Furthermore, if Kanye did create his own sneaker, what would set it apart from all of the hundreds of other Nike sneakers that drop every year? Even though the Air Yeezy and Air Yeezy 2 make perfect sense today, it wasn’t always like this. Like we said, the Yeezys were a pipe dream.

At least, they were a pipe dream to us. But to Kanye, they made perfect sense. During a listening session for his new album, Yeezus, earlier this week, ‘Ye talked about the original concept behind the sneaker. He basically said that he wanted to create a sneaker that was very, very high end. But he also wanted something that was affordable—or, at least, semi-affordable—for all of the sneakerheads out there. Thus, the concept for the Yeezy 1 was born.

“The concept behind the Yeezys originally was to take the same type of color palette…for a Lanvin or Balenciagas—$1200 to $2000 shoe—and place it to a better sneaker for $300,” he said. “People reacted to that, they wanted that.”

They sure did. Just a few years later, the Yeezy 1 and the Yeezy 2 are some of the most sought-after sneakers on the market. They sell for a couple grand a pop and the Yeezy rumors have continued to come with talks of new Yeezy colorways in the future. But it’s kind of cool to hear Kanye talk about how it all started. Even though it seemed like a pipe dream at one time, he made the Yeezys happen.

Listen to him talk about the Yeezy sneaker and his other creative outlets in this clip below:

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