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Pretty Little Liars Star Lucy Hale Named mark Cosmetics’ Newest Brand Ambassador

Submitted by on June 14, 2013 – 10:26 amOne Comment

Pretty Little Liars star Lucy Hale is telling the truth as the newest face of Avon boutique brand mark Cosmetics. The 23-year-old actress’ debut campaign will be mark’s August Magalog, as the official 10th Birthday issue for the brand.

“Lucy is the perfect example of our belief that there are no limits to what a woman can imagine or achieve,” said Meg Lerner, Global President of mark. “She embodies our mission of empowerment and what it means to make your mark on the world. We’re thrilled she’s joining us in time to celebrate our 10th Birthday.”

As the newest brand ambassador for mark, Hale will also be the spokesperson for the m.powerment by mark campaign, the brand’s philanthropic effort dedicated to breaking the cycle of dating abuse and partner violence against young women. “I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” Hale said in an official press release. “I’ve been a fan of mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.”

Watch as Lucy puts her mark on this fabulous campaign in this behind-the-scenes video from her mark photo shoot below.

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