Is Jay-Z Going To Represent Every Single NBA Player Now That He’s Officially A Certified Agent?
Who wouldn’t want Jay-Z to be their sports agent? No, really. That’s a serious question. Who wouldn’t want Jay-Z to be their sports agent? Aside from the fact that you could conceivably call Jay up at any time of the day or night just to hear him talk about the evolution of his sound or the oral history of Reasonable Doubt, Jay is also the ultimate businessman to a lot of NBA players. He started from the bottom (no Drake) and worked his way up, up, and up some more until he turned himself into a guy who could help any company sell anything. He’s the very definition of the American Dream. So now that he’s officially a certified NBA agent, the belief is that every player in the league will want Jay as his agent. So is Jay going to take them all on as clients?
The truth is that the other NBA agents out there—as well as the other MLB and NFL agents out there—don’t have anything to worry about. Well, they do have some things to worry about—like the fact that Jay has reportedly already convinced Oklahoma City Thunder star Kevin Durant to let him be his agent. But Roc Nation Sports is not going to be able to take on everyone. In fact, if they’re doing their job, they’ll be selective in who they choose to bring on board as clients. It’s great to have a few big superstars on board, so they’ll start there. Then, they’ll move on to middle-of-the-pack guys who have the potential to be big stars one day with a little help from Roc Nation. And finally, they’ll move on to the rookies and the second and third-year guys—the guys who might not score a ton of huge endorsements right away but who could conceivably become bigger names in the future. And then…Roc Nation will stop. There are only so many clients that they can take on at one time.
With that in mind, all of the sports agents out there don’t have to worry too much about Hov stealing all of their clients. They should be concerned that a few of them will leave to sign with Jay. But at some point, Jay is going to have to get selective about who he invites to be a member of Roc Nation Sports. After all, he is going to have practically everyone asking for a spot on the team. But RNS isn’t for everyone. So it’ll be interesting to see who makes the cut and who doesn’t. Who wants to tryout first?