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Justin Bieber’s Third Fragrance Is “The Key” To His Heart

Submitted by on June 27, 2013 – 10:35 am2 Comments

First, Justin Bieber wanted you to be his girlfriend, and now the singer is offering female fans the key to his heart.

The Canadian pop star is gearing up to launch his third scent, “The Key.” Following in the footsteps of his highly successful perfume, “Girlfriend” and his first scent, “Someday,”The Key” was created in the hope of reminding fans to “always believe in themselves, in their connection with Justin, and most of all, to believe that their dreams will come true.”

Housed in a sleek white bottle with a detachable and wearable charm, “The Key” is described in the official press release as “energetic with a sexy splash of sparkling freshness, the luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits.” But for Bieber, “The Key” is more than just a fragrance.

“I always want my fragrances to send an uplifting and positive message,” the superstar explained to People. “It’s an amazing way to connect with my fans. [The Key] will unlock a personal side of me they’ve never seen before, bringing us closer than ever.”

“The Key” hits stores nationwide this July. Will this fragrance unlock your heart and, more importantly, your wallet?


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