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Is will.i.am Suing Pharrell Willams Over The “I Am” Brand Name?

Submitted by on June 28, 2013 – 3:41 pmNo Comment

For Will.i.am, “to be or not to be,” is not the question. The question is: Who owns the first person conjugation of the verb “to be,” aka “I Am?”

According to numerous reports, the rapper filed legal documents against Pharrell Williams over the phrase “I Am” as a result of Williams’ new company “i am OTHER.” According to Rolling Stone, will.i.am 38, whose real name is William James Adams, claims that “he owns the copyright to the phrase “I AM” and that Pharrell’s logo is “confusingly similar. The registration of the mark is likely to dilute the I AM mark and the WILL.I.AM mark.”

In a response, Pharrell issued this statement to RS: “I am disappointed that Will, a fellow artist, would file a case against me. I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will’s trademark claims will ultimately be found to be as meritless and ridiculous as I do.”

Still, it seemed that, at first, will.i.am was standing his ground. “We think their proposed trademark is too close to our registered and common law trademarks,” his attorney Ken Hertz explained to the New York Daily News.

But just yesterday, it seemed the Black Eyed Peas frontman was changing his tune by tweeting, “i.am not suing @Pharrell & I NEVER WAS.. What i.am doing is… sending kids to school debt free. go2 http://www.iamANGELfoundation.org.

Take a look at will.i.am and Pharrell’s logos side-by-side. Do you think they are “disturbingly similar” or should will.i.am issue the statement “I Am WRONG!?”


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