Kendall & Kylie Jenner Model Robert Kardashian’s Forgotten Sock Line Arthur George
Kendall and Kylie Jenner are breathing new life into Robert Kardashian’s sock line Arthur George. The Keeping Up With The Kardashians stars ditched their pants to model socks for their brother’s latest print advertisements.
“Check out our new campaign shots for Arthur George featuring yours truly!” Kendall wrote on her blog. “We are so proud of Rob for creating this amazing sock line and we had so much fun at the photo shoot!”
Despite using his sisters in the campaign, Rob hopes the socks will sell regardless of his famous last name. “The label still says it’s by Robert Kardashian, but I’m more comfortable if it doesn’t scream Kardashian at you,” Rob told Women’s Wear Daily. “We don’t have to overkill everything but, at the same time, you can’t get away from it. And Arthur George sounds classy. Ralph Lauren started with ties and I want to emulate that. But I’m starting small and I don’t want to fail. And socks is where it begins.”
The Arthur George sock collection will be sold exclusively at Neiman Marcus stores starting on July 1st for $30 a pair. “No one wants to see a boring tube sock,” Rob told the Huffington Post in 2012 “I am very passionate about it and I think guys and girls agree with me. Plus, you can give your dress socks to your girlfriend when she sleeps over.”
Check out Kendall and Kylie for Arthur George below and shop the entire collection online here. Would you rock these socks?