Facebook Removes Ads From Pages And Groups Deemed Violent, Adult
This week, Facebook announced a new policy of removing advertising from Groups and Pages deemed inappropriate. The move follows months of controversy as advertisers threatened the company over offensive content.
A blog post described the new plan:
[W]e will now seek to restrict ads from appearing next to Pages and Groups that contain any violent, graphic or sexual content (content that does not violate our community standards). Prior to this change, a Page selling adult products was eligible to have ads appear on its right-hand side; now there will not be ads displayed next to this type of content.
The post adds that the process of reviewing pages will be manual for now, but will become automated.
Several new sources have linked the announcement to a recent controversy over groups that promoted violence against women, where a boycott was organized and advertisers like Nissan pulled their ads from Facebook or threatened to. But the social network eventually determined that those groups completely violated the site’s community standards, and should be removed.
This new policy seems to target pages that would not be banned from the site, but could embarrass the advertiser. For instance, Facebook recently dealt with the issue when British retailer Marks and Spencer found some of their advertisements next to a page called “cute and gay boys,” which had some photographs of teenagers.
This move seems to split the difference, neither banning more user content nor driving away more advertisers.
What do you think of community standards on Facebook?