Pepsi & Beyonce Invite Fans to “Dance for a Chance” To Meet King Bey
Pepsi is calling all fans to move it like Beyonce for a chance to appear in a unique “super fan” music video choreographed by Beyonce’s choreographer, Chris Grant. Starting today, July 4, fans can submit a 10-second dance video clip themed after Beyonce’s “Mirrors” Pepsi commercial to enter the “Dance For A Chance” contest. Eight grand prize winners will be flown to New York as Pepsi’s guests to meet Beyonce for an “unforgettable experience” during “The Mrs. Carter World Tour” stop at the Barclays Center on August 4.
To ensure even more entries, a newly created Pepsi Music Bus will be traveling around the country making appearances at select “The Mrs. Carter World Tour” stop locations. There, fans will have a chance to use special Pepsi stages at the bus to shoot and submit videos.
“Pepsi is delivering on its promise to give consumers a chance to truly make this summer iconic,” said Rishi Daing, Senior Director, Marketing, Pepsi. “Not only are we giving fans the opportunity to work with Beyonce’s head choreographer to make a unique dance video, but we are going to treat those fans as our guests and introduce them to Beyonce at her New York tour stop. We are bringing iconic opportunities for our consumers to capture the excitement of now.”
The deadline for submissions to be eligible for the grand prize is July 20. For a complete list of rules and for more information, please visit www.pepsi.com and click here to enter and shake your booty for Bey. Good luck!