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First Look: Rita Ora Is Picture Perfect In Madonna’s “Material Girl Hits London” Campaign

Submitted by on July 11, 2013 – 10:07 amNo Comment

Rita Ora returned home for her cheerio shoot as the new face of Madonna and her daughter Lourdes Leon‘s clothing line, Material Girl.

Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,” Lola said in a statement back in June. “On stage or off, in photos or on the street—she’s a magnet! This is what the Material Girl brand is all about!”

The 22-year-old singer hit iconic landmarks in the United Kingdom for the “Material Girl Hits London” campaign. “To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments,” said Ora, who posed on location at the Buckingham Palace, Big Ben, and the London Eye for the shoot. “This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun.”

Ora follows in the footsteps of previous spokesmodels Georgia May Jagger and Kelly Osbourne. “Material Girl means fashion, it means confidence,” Ora says in the video below. “It means belief, inspiration and the freedom to really express yourself.”

Go behind-the-scenes of Rita Ora’s shoot for Material Girl below. Madonna’s line is available exclusively at Macy’s and macys.com.

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