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If You’ve Ever Wondered Why The New Balance 990 Sneaker Has Been So Successful, This Video Explains It All

Submitted by on July 11, 2013 – 10:08 amNo Comment

When New Balance released the New Balance 990 alllllll the way back in 1982, it was the most expensive sneaker that they had ever released. In fact, priced at more than $100, it was one of the most expensive sneakers ever. So there was a lot of doubt about how well it would do. Even those who worked at New Balance at the time were skeptical about the price point of the 990. Because while $100 doesn’t get you all that far when it comes to sneakers in 2013, $100 was a lot of money back in 1982. And people weren’t really willing to spend that much on a sneaker.

To everyone’s surprise, though, the New Balance 990 was a big hit in 1982, and it’s still one of New Balance’s most popular shoes today. Because of the way the sneaker was built in 1982—complete with pig suede on the upper and a Vibram sole—consumers were able to see and feel why the 990 cost so much. It was hand-crafted, incredibly comfortable, and very durable. The 990 has evolved a lot since 1982. But the same principles that New Balance used to build it back in the early 1980s are still in place. And the 990 continues to fly off store shelves because people love what New Balance has done to it over the years.

In the video below, you can learn all about the history of the New Balance 990. If you’re a New Balance fan—or just a sneakerhead in general—we would definitely recommend checking out the short clip to learn more about how the 990 was originally built. The clip also features a handful of New Balance insiders talking about the success of the sneaker and the evolution of the 990 silhouette over time.

After seeing the video, aren’t you impressed with what New Balance was able to do with the 990? Does it make you appreciate the 990 a whole lot more? Do you want to run out and pick up a pair now? Let us know in the comments section below after you watch the video.

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