Twinkies Return With Longer Shelf Life- Wait, Twinkies Have A Shelf Life?
For several months now, DrJay’s has closely followed the most gripping national tragedy of our time: the bankruptcy of Twinkie-maker Hostess Brands and the cessation of Twinkie production. And now, after almost eight horrible Twinkie-less months, America is once again full of golden sponge cake and creamy filling. The new treats have some slight differences from the original- some good, and some upsetting to fans.
Due to a change in recipe, new Twinkies can reportedly last 45 days on shelves, almost twice as long as the 26 days previously suggested. But the fact that Twinkies have any expiration date at all is a surprise to many. Rumors about the snack food include that they last for decades; that they could survive a nuclear bomb; that they are produced with a chemical reaction, not with baking; and that they contain no natural ingredients. But rumor-debunking site Snopes.com reveals that Twinkies are made with real ingredients, are baked, and do get stale after the prescribed time. A teacher in Maine who kept a Twinkie in his classroom for thirty years described it as “rather brittle.”
The new Twinkies are also slightly smaller than the originals. A box of ten used to weigh 15 ounces, while the latest cakes come in at 13.58 ounces per box. However, the change was apparently made the year before Hostess went out of business.
Hostess Brands declared bankruptcy and announced plans to liquidate after a labor dispute in late 2012. Many of their brands were bought by international conglomerates, with private equity firms Apollo Global Management and Metropoulos & Co snatching up Twinkies along with several other snack cakes. But due to automation and different distribution plans, hundreds of fewer jobs will be created to produce the snacks.
What do you think about the return of Twinkies?