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This Video Details How New Balance Created Their 2013 MLB All-Star Pack

Submitted by on July 17, 2013 – 12:48 pmNo Comment

When you think about the New Balance brand, you probably don’t think about Major League Baseball. For years now, New Balance has created top-notch running, walking, and casual sneakers. But baseball cleats? Um, no. They’ve created them before, but it’s not really something that New Balance is known for. But at this year’s 2013 Major League Baseball All-Star Game, New Balance tried to change that. In addition to creating special colorways of the New Balance US574 and New Balance Minimus 20v3 Trainer, New Balance also outdid themselves by creating a special MB4040v2 cleat done up in a colorway inspired by New York City.

So how and why did they come up with the 2013 MLB All-Star Pack? Prior to yesterday, we had no clue. But fortunately, New Balance put together a short clip breaking down the 2013 MLB All-Star Pack and all that went into it. The clip breaks down the sneakers themselves and also showcases New Balance’s commitment to making an impact in Major League Baseball. We’re still a little bit surprised to see them take this route. But it does make sense when you think about it. There are some MLB players who are sponsored by other sneaker companies. But for the most part, it’s a relatively untapped market that could be so much bigger. So it shouldn’t come as a surprise to hear that companies like New Balance are interested in getting in the game and succeeding. This video does a good job of revealing why they want to do it:

After seeing the video, are you confident in New Balance’s ability to put together sneakers and cleats geared towards baseball players? Do you like the way that New Balance approached the 2013 MLB All-Star Pack? Are you interested in seeing what else New Balance is going to come up with in the future with regards to baseball? Let us know in the comments section below.

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