Marilyn Monroe Fronts New Sexy Hair Campaign: “Styles Change. Sexy is Forever.”
Screen siren Marilyn Monroe is, no doubt, Hollywood’s greatest timeless beauty. And now, the blonde bombshell is the new face of Sexy Hair. Fronting the haircare brand’s Fall advertising campaign, titled “Styles Change. Sexy is Forever,” the icon was the perfect choice and embodies a classic beauty that still resonates 50 years after her untimely death.
“One of Marilyn’s most famous quotes [is] ‘In Hollywood a girl’s virtue is much less important than her hairdo,’” Karl Heinz Pitsch, President and CEO of Sexy Hair, said of the campaign that will utilize vintage photos of the actress to sell products like the Big Sexy Hair Spray & Play and Style Sexy Hair Spray Clay. “We couldn’t have asked for a better testimonial.”
Monroe’s name, image, and likeness were licensed from Authentic Brands Group, which owns all the rights to the late actress’ estate. “By joining forces with Marilyn and using her image for our upcoming marketing campaign we hope to strengthen the sex appeal and allure of the Sexy Hair brand,” said Heinz Pitsch. “[Monroe's] flair and spirit will influence all Sexy Hair collateral.”
Check out another poster from the new Sexy Hair campaign starring Marilyn Monroe, which launches in October. Do you think the blonde is the perfect spokesmodel or do you think the brand should have picked a living legend?